Last year (wow, that is funny to say) one of Liz's Creative Director's, Herta Silva, created, designed and built a LCI brand instillation. In the past, this instillation has been represented by displaying multiple advertisements from the brands, but this year it is better than ever.
As you get off of the elevator, the entire lobby has been taken over by kate spade. From the wallpaper, to the decorations to the elevator doors, it is a very branded lobby.
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| Elevator bank 1 |
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| Elevator bank 2 |
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| Lobby |
Upon entering the instillation you can tell this is NOT like anything we have seen before. Juicy Couture, kate spade, DKNY Jeans, Lucky Brand Jeans and Monet were given one or two 3D representations that are specific to their style, their customer and their identity, as you can see below. Each box represents a brand and its values.
Herta modeled our Monet box after a picture from our winter photo shoot. It came out great, don't you think?
Notice how she re created the wintery branch look in both the 3D display AND the box. Genius! We are really happy with it and proud to be a part of LCI Brands!
What a wonderful creation!
ReplyDeleteLove that! I want huge rose wallpaper and a Monet branch creation!!!
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